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A Great Fit! Explorics Has Been Acquired By GYK Antler
I’ve got some very exciting news to share… I’m so happy to announce that Explorics has been acquired. We are now part of a fantastic full-service digital marketing agency – GYK Antler. I’ve known this...
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Episode 7: How Do You Keep Advocate Relationships Personal?
If you want to see your advocate program generate results, you have to build and nurture your personal relationships with your advocates. However, this can be really hard to do as you get more...
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Making the Business Case For Customer Advocacy
Need help making a business case for advocacy? Contact us! Bob: Hey Linda – my company is looking to put a new business intelligence platform in place this year. Are you happy with yours?” Linda: Yes...
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Episode 6: Who Do You Hire To Run Your Advocate Marketing Program?
Highly effective advocate marketers possesses a unique combination of skills. Most importantly, they inherently thrive on making other people feel valued – but there’s a lot more to it than that. In...
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Summer Seminar: Winning Sales Tactics in Online Communities
We’re excited to announce our summer seminar, “Winning Sales Tactics in Online Communities” on Wednesday, August 6, 2014. In this 3-hour seminar, you’ll learn how to better engage prospects online...
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Episode 5: Why Do Customers Agree To Advocate For Companies?
What motivates a customer to become an advocate for a company? Is it a desire to help colleagues, or some kind of tangible reward, or is there something else? In this episode, the members of the...
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5 Fun Ways To Engage Customers This Summer
As summer settles in, its harder and harder to concentrate on work. We daydream of clear blue skies, long sunlit evenings, Fridays that melt into fun-filled weekends, and the ever-important and always...
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Episode 4: Who’s On The Team In An Advocate Marketing Organization?
Is advocate marketing the job of one superhero? Or does it take a team – or even a company culture – to make advocacy thrive among your customer base? These questions and others discussed in this...
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Our Customers Love Us. Why Aren’t They Doing More For Us?
Our customers love us. Why aren’t they doing more for us? We hear this question over and over. It’s the number one question that any B2B marketer asks who is trying to figure out how to unlock the...
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Episode 3: How Do You Get Executive Sponsorship For A Customer Advocate Program?
Executive support is key to any meaningful customer advocacy initiative. In this episode of the Advocate Marketing Council, we discuss ways to get execs on board with and excited about your program....
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Rockin’ and Rollin’ at Boston TechJam 2014
The Explorics Team was out in full force at Boston TechJam yesterday. Congrats to my friends Christine Nolan (@C3Nolan) and Mark Lorion (@mark_lorion) on organizing a spectacular event. I couldn’t make...
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Episode 2: What Are Some Of Your Favorite Customer Advocacy Stories?
In this episode, our council members share some of their favorite personal examples of how loyal, enthusiastic customers have gone above and beyond to help advocate for a company they love. Join...
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Episode 1: How Do You Turn A Customer Reference Program Into An Advocate...
The customers in your customer reference program would do so much more for you if you only asked. How do you turn the program into an advocate program? Join The Conversation! '); } else { // double...
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Do your leads stink or can these guys not sell?
“Do your leads stink or can these guys not sell?” Imagine being asked that question at a Board of Directors meeting. If there’s ever a situation where the alignment of sales and marketing is put to...
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Turn Your Customer Reference Program Into A Customer Advocate Program
Is it time to take a closer look at your customer reference program? Companies are designing these sales support structures very differently than they did just a few short years ago. In this post,...
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Why 25% of Your Content Should Come From Your Customers
This is the second post in a series diving deeper into the issues from our webcast Getting Customers to Create More Content For You. Today we’re going to focus on why customers should be driving...
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Overcoming the Deluge of Crap Content
To follow on the heels of our webcast Getting Customers To Create More Content For You, I thought it would be helpful to write a couple of posts that dove more deeply into some of the themes from that...
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7 Questions Asked And Answered By Boston’s Hottest Tech CMOs
In January 2014, a group of prominent tech CMOs and Marketing VPs from the Greater Boston area came together for an engaging peer-to-peer discussion. Organized by MassTLC and led by David Skok of...
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Shame On You If Valentine’s Day Ends Tonight
Earlier this week, my wife and I had a conversation on what to do for Valentine’s Day: Her: Let’s not do anything for Valentine’s Day. Me: Phew. Her: It’ll be impossible to get a reservation and I...
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The 8 Kinds Of Marketers: Classic Football Movie Edition
If you’re seeing this page, you have probably taken our Classic Football Movie quiz. If not – STOP! Take the quiz right now and find out which football movie conveys your personal style for customer...
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