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Channel: GYK Antler & Explorics | Advocate Marketing Experts » Brian Gladstein
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Explorics Voted to MassHighTech’s 5 Startups To Follow

We are so proud to have been named one of MassHighTech’s 5 Startups to Follow for this week! Congrats to all the nominees. The startup scene in Boston is changing and growing, and it is a great feeling...

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Seth Godin’s Circles of Marketing

Today Seth Godin posted an article that every high-tech entrepreneur needs to understand, so I wanted to provide a little bit of commentary about it. His idea is called the “Circles of Marketing” and...

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The Customer Empathy Map: Slides and Event Recap

I’m really glad to be a part of Cambridge’s Business Model Generation meetup. There’s nothing like the feeling of surrounding yourself with a roomful of enthusiastic entrepreneurs trying to learn, help...

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Testing Your Business Model Canvas: Slides From Our Meetup

The Business Model Canvas is a simple, living document that lets you capture all the important aspects of a business model on a single sheet of paper. But once you’ve created it, then what? You have to...

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New Faces and New Digs: Explorics Steps Boldly Into 2013

When I started Explorics, I was working out of a corner of my attic with a four-year old laptop and a cell phone. I wasn’t totally sure what kind of a company I was building – to be honest, I didn’t...

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The Building Blocks of a Great Go-To-Market Strategy

How do you keep your great technology from falling flat in the market? (I’m looking at you, Segway and Newton!) Building a fantastic product is only part of the equation. The other key component is...

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Why Authorship Matters More To Your Content Strategy Than You Think

I met an old friend for breakfast this morning who is a total rockstar in content and search marketing. She’s got a deep background in SEO, social media, content creation… all those buzzwords. But they...

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The Intersection of Community-Driven Innovation and Demand Generation

Thanks to the Boston Product Management Association for a great event last night. Not only did Rachel Happe give a great talk about the role of communities and social networks in the product innovation...

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Are You Managing Demand Generation Against Ancient Metrics?

Last night I met Zorian Rotenberg, the VP of marketing at InsightSquared. This was my first exposure to the company, and boy was I impressed. InsightSquared is one of those companies that’s going to...

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5 Things I Learned At MassTLC

This past Tuesday, I had the pleasure of moderating a panel discussion hosted by the Massachusetts Technology Leadership Council (@MassTLC). Over the course of two hours, we talked about sales,...

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Go-To-Market Leadership Series: Eric Erston, RSA Archer [PART 1]

This post is part of a series, spotlighting Go-To-Market movers and shakers. Do you know a Go-To-Market superstar? Nominate them for this series. Today’s interview is with Eric Erston. Eric is the VP...

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Go-To-Market Leadership Series: Eric Erston, RSA Archer [PART 2]

This post is part of a series, spotlighting Go-To-Market movers and shakers. Do you know a Go-To-Market superstar? Nominate them for this series. For part 1, click here.  PART II: Challenges and...

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Turn Away a Customer? Yes… If They Are In Your Anti-Segment

I’m a BIG fan of market segmentation. I think it is the single most important activity in any product development effort. Without understanding your potential buyers and how they are different from...

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The Beginner’s Guide to Message Testing for B2B Marketers

What is one thing that should play a more important role in every marketer’s life? Message testing. And here’s why: Let’s say your tech company wants to produce a new product. As a marketer, it’s your...

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Tired of Cold-Calling? 10 Other Ways To Get Someone’s Attention (Part 1)

“Hi! This is Brian. I run a strategic marketing firm and would like to know if you are interested in….” <click> “Hi! My name is Brian, and I run a marketing firm that helps companies just like...

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Tired of Cold-Calling? 10 Other Ways to Get Someone’s Attention (Part 2)

Are you looking for new ways to establish a business relationship with someone, and frustrated that you just can’t seem to get through? Here’s part 2 of our post offering 10 alternatives to classic...

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Applications for Lean Startup Challenge 2013 Now Open

  Apply to Lean Startup Challenge 2013! I’m very excited this year to be joining Tina Weber and a great group of people in running 2013′s Lean Startup Challenge. When I first read Eric Ries’s book, I...

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Happy Birthday Explorics! Three Lessons After Three Years in Business

It is hard to believe that it has been three years since I hung my shingle and ventured out on my own. Yup: August 4th, 2010 was the first day of what has turned out to be Explorics, for me a thrilling...

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So Long Rob And Thanks For All The Twitter Hacks!

It’s Rob’s last day today. This summer Explorics hired our first summer intern to help everything we are doing with social media. What Rob provided was a steady flow of conversations with our...

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Last Chance to Apply for Boston’s Lean Startup Challenge!

Time is running out! We’re in the final days of accepting applications for Boston’s 2013 Lean Startup Challenge. Now’s your chance to apply. If you are an entrepreneur, and your idea has been gnawing...

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